(PRWEB) July 6, 2005 -- The competition for secondary market sales of concert tickets, sports tickets, and theater tickets is becoming so competitive that many online brokers are attempting to hide their mark-up by advertising tickets at a below-market price, only to tack on an additional percentage at the very end of the transaction in the form of a "service charge" or "handling fee."

Scott White, owner of In Demand Tickets says, "Many times when a consumer is price-shopping for tickets they may see Broker A has a particular ticket priced at $100, and Broker B has the exact same ticket priced at $125. Obviously, the consumer is going to be inclined to purchase the ticket from Broker A. This may or may not be a good idea. If Broker A is charging a 30% service charge at the end of the transaction, then their final price ends up being $130."

Many times the consumer may not even realize they have been charged an additional fee until it is too late. This is because some online brokers intentionally leave the service charge out until the very final step of the check-out process. This is only inviting confusion and resentment from the purchaser when they realize what has happened. More>>>

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Concert Tickets, Sports Tickets, Broadway Tickets, Family Show Tickets

posted by ADMIN @ Tuesday, July 19, 2005