Purdue is joining the ranks of the "If you can't beat them, join them" approach to ticket scalping.
The school's athletic department reached a three-year agreement with StubHub.com that allows the online ticket broker to become the official home for fans wanting to buy and sell previously purchased tickets to Purdue sports events.
Purdue is the first school in the Big Ten and seventh major NCAA Division I program to form an official partnership with StubHub, joining Air Force, Alabama, California, Oregon State, Stanford and USC. The Indianapolis Colts have a similar arrangement with StubHub.
The company will pay Purdue an annual rights fee upfront. School officials declined to specify a figure for the deal, which starts this fall.
"To be honest, it cleans up commerce that is going to occur anyway," Purdue associate athletic director Jay Cooperider said.
Purdue fans are not required to use StubHub for purchasing or re-selling tickets, but they will be encouraged to.
The school will provide the postal and e-mail addresses for its season-ticket holders to StubHub. Fans who use the service will have the option of donating any profit back to the athletic department.
Cooperider said Purdue officials hope the move decreases the number of scalpers on campus during major events. StubHub also guarantees the authenticity of every ticket re-sold. More>>>
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posted by ADMIN @ Tuesday, July 04, 2006
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