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    Monday, August 28, 2006

    The Hot Ticket Isn’t Ticketmaster

    Zach Nelson, CEO of software supplier NetSuite Inc., doesn't have a lot of time for entertainment. But when he wants to see a concert, say Snoop Dogg in Las Vegas last year, he wants good seats. Nelson doesn't even try Ticketmaster. He logs right on to StubHub.com, an open marketplace where fans, amateur speculators, and ticket brokers unload tickets at whatever price they can get. Nelson picks his seats, happily pays up, and bam, he's set.

    Millions of others are doing the same, which is why a $2 billion online market for hard-to-find tickets has sprung up and is doubling in size each year. Most of the action is on eBay Inc. (EBAY ) and StubHub, where anyone can list a ticket for any event, and anyone can buy them. Other fast-growing outfits such as RazorGator, TicketsNow, and TicketLiquidator cater more to ticket brokers.

    Ticketmaster, the titan of traditional ticketing, is none too happy. And it's fighting back hard. It has expanded its fledgling TicketExchange resale site to include concerts and other events, putting it in direct competition with eBay, StubHub, and the rest. In the spring, the unit of Barry Diller's InterActive Corp. (IACI ) launched a lobbying campaign in some states to get legislation making online ticket buying and selling for even $1 over face value illegal unless the team or venue controls it and gets a cut of the proceeds. That would be an advantage for Ticketmaster, which already has many such deals and has struck exclusive agreements with some 44 pro teams to resell season seats on TicketExchange. Ticketmaster has gone so far as to "turn off" tickets that were resold on sites like eBay and StubHub by invalidating the bar code.

    The war of words is just as nasty. On the TicketExchange home page is a link reading: "Been Scammed by a Scalper? Click here to tell us what happened; we might be able to help." It asks fans to detail their stories, and under "where did you buy?" offers options including eBay, StubHub, Craigslist, TicketsNow, RazorGator, and a generic "street corner scalper." There's a box to check if you're willing to talk to the press. David Lord, CEO of RazorGator, cries foul: "We sold 10% of last year's Super Bowl tickets and didn't have one fraudulent ticket." Continue>>>

       

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    Concert Tickets, Sports Tickets, Broadway Tickets, Family Show Tickets

    posted by ADMIN @ Monday, August 28, 2006