LIVE PERFORMANCES FROM STURGIS BIKE WEEK'S
1st ROCK N' THE RALLY MUSIC FESTIVAL
WILL AIR ON SIRIUS SATELLITE RADIO

NEW YORK - August 2, 2006 - As the official satellite radio partner of the 66th annual Sturgis Bike Week's inaugural Rock n' the Rally Festival, SIRIUS Satellite Radio will host and broadcast live concert performances and other programs from the event in Sturgis, South Dakota from August 6 through August 10.

SIRIUS will also produce a special three-day weekend of live concert performances and artist interviews from the event, which will air during Labor Day weekend.

Although music events have occurred during Sturgis Bike Week in years past, the Rock' n the Rally Music Festival is a new, stand-alone festival at a brand-new, 34-acre amphitheatre, taking place alongside the famed annual Sturgis Bike Week. Artists scheduled to perform include Tom Petty & the Heartbreakers, Joe Cocker, Nickelback, Black Crowes, Keith Urban, Steve Miller Band, Cheap Trick, Gin Blossoms, Fabulous Thunderbirds, Shooter Jennings, Foghat, Big & Rich, Sammy Hagar, REO Speedwagon and many others.

SIRIUS subscribers will enjoy live artist interviews and/or concert performances from a number of these Rock' n the Rally artists. Some of the SIRIUS on-air talent who will be onstage performing hosting duties and backstage getting interviews at the event will include Mojo Nixon and Hillbilly Jim from Outlaw Country / channel 63, Long Paul of Buzzsaw / channel 19, and hosts from Playboy Radio / channel 198. Festival attendees will also be able to sample SIRIUS on-site. Continued>>>

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